Measuring your trade show booth performance is a key element of its success. But setting up what to measure and how to get the right data can be baffling.

We got you!

This measurement worksheet lays out some basic performance calculations to gauge the success of your exhibit. It includes the why behind the calculation, the formula, and what you can learn from each finding.

There’s also space to work through the numbers and map out different data scenarios as well as an area to add in specific measurements for your particular organization, product, or service.

Ready to calculate your success? Download the worksheet to get started!