Sponsorships, just like events, have been evolving to meet the new audience needs and expectations.

However, even with a changing marketplace the age-old quandary remains:

How can you develop a program that grabs attendees AND makes the investment worthwhile for the brand?

This guide works like a SparksNotes overview that breaks down what a successful sponsorship looks like today and how to find the right balance so everyone wins. Our sponsorship pros offer tips and insights straight from the front lines — creating lasting partnerships, incorporating personalization, meeting ROI, and more. 

Ready to get sponsorship savvy?

Download this cheat sheet to get started.