What You’ll Learn
What it means for your events now that Gen Z has officially taken over Boomers in the workforce
How organizers plan to prioritize event outcomes and what the most anticipated challenges are
Where there are opportunities to align organizer and attendee values, and control costs
The Freeman Trends Report is Back: Gen Z is Bringing Big Changes to Events
Values are shifting as Gen Z outnumbers Boomers in the workforce, and that’s going to cause significant impacts on event business.
And we’ve got the insights on how you can start addressing current and future impacts now, in the Freeman 2024 Organizer Trends Report.
You’ll also find out if and how organizers are aligning with exhibitors and attendees based on data collected over the past two years. Are events evolving fast enough? Where there has been misalignment in the past, is it improving?
Those answers and everything you need to know to plan better events are here in our latest report.
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